Last updated: October 2025
This Privacy Policy explains how Simply Tablecloths, operated by Searchful Ltd, collects, uses, and protects any personal information you provide when using our website www.simplytablecloths.co.uk (“the Website”).
We are committed to protecting your privacy and handling your personal data safely and responsibly.
1. Who We Are
Simply Tablecloths is owned and operated by Searchful Ltd, a company registered in England and Wales (Company No. 10989435).
Registered office:
Abbey Accountants Ltd, Churchgate, Cheshunt, Waltham Cross, England, EN8 9XP
Warehouse address:
Wells Farm, Unit D, Northaw Road East, Cuffley, Hertforshire, England, EN6 4RD
Searchful Ltd is the data controller responsible for the personal information collected through this Website.
2. What Information We Collect
We may collect and process the following information:
- Your name and contact details (email address, telephone number, postal address).
- Delivery and billing information when placing an order.
- Demographic information such as postcode, preferences, and interests.
- Records of your correspondence with us (for example, customer service emails).
- Information relating to your use of our Website, such as device type, IP address, and browsing behaviour (via analytics tools).
- Any other information you voluntarily provide through forms or communications.
3. How We Use Your Information
We collect this information to understand your needs and to provide a better service, including:
- Processing and fulfilling your orders.
- Providing customer support and responding to enquiries.
- Maintaining internal records and improving our products and services.
- Sending updates, offers, or newsletters if you have opted in to receive them.
- Customising the Website experience to suit your preferences.
- Complying with legal or regulatory requirements.
We will not sell, lease, or rent your personal data to any third party.
4. Our Lawful Bases for Processing
We process personal data under the following lawful bases:
- Contract: to process your order and provide the goods you have purchased.
- Consent: when you subscribe to marketing communications.
- Legitimate interests: to improve our services, analyse website usage, or communicate with you about similar products.
- Legal obligation: to comply with tax or accounting requirements.
You can withdraw your consent to marketing at any time by contacting us.
5. Who We Share Information With
We may share your information only when necessary to provide our services, including:
- Payment processing providers (e.g. Stripe, Apple Pay).
- Delivery partners and couriers for order fulfilment.
- IT and website service providers who support our operations (e.g. hosting, analytics, email services).
All third-party partners are carefully selected and process your information securely and only as instructed by us.
We do not share your data for marketing purposes with other companies.
6. How Long We Keep Your Data
We retain personal data only for as long as necessary for the purpose it was collected, including:
- For orders: typically up to 6 years, to comply with tax and accounting laws.
- For marketing: until you unsubscribe or withdraw consent.
- For correspondence or enquiries: up to 12 months after resolution.
When no longer required, data is securely deleted or anonymised.
7. Data Security
We are committed to keeping your information secure.
We have appropriate physical, electronic, and administrative measures in place to prevent unauthorised access, alteration, disclosure, or loss of your data.
All payment information is processed securely through Stripe and is never stored on our servers.
8. Cookies
We use cookies and similar technologies to improve your browsing experience and understand how visitors use our site.
For more details, please read our Cookie Policy.
9. Your Data Protection Rights
Under the UK GDPR, you have the following rights:
- Access – to request a copy of the personal data we hold about you.
- Rectification – to correct inaccurate or incomplete information.
- Erasure – to request the deletion of your data, where applicable.
- Restriction – to limit how we process your data in certain circumstances.
- Portability – to request your data in a structured, machine-readable format.
- Objection – to object to processing based on legitimate interests or direct marketing.
- Withdraw consent – to withdraw consent where processing is based on it.
To exercise any of these rights, please contact us.
We will respond within one month of receiving your request.
10. Links to Other Websites
Our Website may include links to other websites of interest.
Please note that once you leave our Website, we are not responsible for the privacy or protection of any information you provide on external sites.
Always review the privacy policy of any site you visit.
11. Contact & Complaints
If you have any questions or concerns about how we handle your data, please contact us.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
www.ico.org.uk
Telephone: 0303 123 1113
12. Changes to This Policy
We may update this Privacy Policy from time to time by publishing a new version on this page.
Please check periodically to ensure you are aware of the latest version.
